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JOICO Volumizing Shampoo 33.8 oz


JOICO Volumizing Shampoo 33.8 oz


Joico Body Luxe Thickening Shampoo luxuriously thickens with Oat Protein Complex while gently cleansing hair. This unique thickening shampoo targets fine, limp hair by actually increasing the diameter of each hair fiber without added weight. Oat Protein Complex thickens hair weightlessly while protecting against damage. Contains Quadramine Complex, an exclusive blend of positively charged, low molecular weight and size proteins. This balance of 19 essential amino acids (the building blocks of hair) adheres quickly and effectively to ensure maximum protection and reconstruction from the cuticle to the cortex.

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